Privacy Policy

5. Tracking Technologies and Analytics

5.1 Cookies and Similar Technologies

We use various tracking technologies:

• Essential cookies for website functionality
• Analytics cookies to understand usage
• Advertising cookies for targeted marketing
• Social media cookies for content sharing
• Session cookies for user authentication
• Preference cookies to remember your settings
• Security cookies for fraud prevention

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit functionality. For more information about how we use cookies, please see our Cookie Policy.

5.2 Analytics Services

We use the following analytics services:

Microsoft Clarity

• Session recordings (excluding sensitive information)
• Heatmaps and click analytics
• User behavior analysis
• Performance monitoring
• Form interaction tracking
• Page scroll depth analysis

Google Analytics

• Traffic analysis and reporting
• Demographic information
• Interest categories
• Cross-device tracking
• Conversion tracking
• Campaign performance analysis

5.3 Advertising Services

We utilize various advertising platforms:

• Google Ads (remarketing, audience targeting)
• Meta (Facebook) Ads (custom audiences, pixel tracking)
• LinkedIn Advertising (professional targeting)
• Third-party ad networks
• Real estate marketing platforms
• Property listing networks

You can opt out of personalized advertising through:

• Google Ad Settings
• Facebook Ad Preferences
• Network Advertising Initiative
• Digital Advertising Alliance

6. Information Sharing and Disclosure

6.1 Business Partners and Service Providers

We work with partners to perform specific services or business functions using their technologies. This may involve processing your data through SDKs, APIs, cookies, or similar tools on their servers, strictly based on our instructions.

Our partners assist in operating, improving, customizing, and marketing our Service. Whenever possible, we establish data processing agreements to ensure your information is handled securely and for our purposes only.

We may share information with:

• Cloud Storage Providers (e.g., Amazon Web Services)
• Title companies and escrow agents
• Real estate attorneys and legal advisors
• Property inspectors and appraisers
• Real estate investors and wholesale buyers
• Marketing and advertising partners
• Technology service providers
• Third-party non-profit organizations (with your consent)
• Property renovation contractors (for estimates)
• Insurance providers
• Financial institutions

6.2 Analytics and Marketing Partners

We share data with the following types of partners:

• Analytics Tools:
  • Google Analytics - For website traffic and user behavior analysis
  • Microsoft Clarity - For session recording and user interaction analysis
  • Hotjar - For user behavior analysis and website optimization
  • Amplitude - For user engagement and feature optimization
• Marketing Services:
  • Meta (Facebook) - For targeted advertising and custom audiences
  • Google Ads - For property listing promotion and remarketing
  • Microsoft Advertising - For conversion tracking and campaign optimization

6.3 Legal Requirements

We may disclose information:

• To comply with laws and regulations
• In response to legal requests
• To protect our rights and property
• To prevent fraud or illegal activity

7. Your Rights and Choices

7.1 Rights for EEA and UK Residents (GDPR/UK GDPR)

If you're located in the European Economic Area or United Kingdom, you have the following rights:

• Right to access: Obtain confirmation of whether we process your data and access your personal information
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your data (commonly known as the "right to be forgotten") under certain conditions
• Right to restrict processing: Request that we limit processing in specific circumstances
• Right to data portability: Request transfer of your data in a structured, commonly used and machine-readable format
• Right to object: Object to processing, particularly where processing is based on legitimate interests or for direct marketing purposes
• Rights related to automated decision-making: Seek human oversight or challenge decisions based solely on automated processing

7.2 Rights Under Canadian Privacy Laws (PIPEDA and Quebec's Law 25)

If you're a Canadian resident, you have these rights:

• Access and correction: Request access to and correction of your personal information
• Consent management: Withdraw consent for data processing (subject to legal and contractual restrictions)
• Data portability: Where applicable, request your personal information in a format that enables transfer
• De-indexing: Quebec residents may request de-indexing of information or re-indexing in certain circumstances
• Knowledge of automated decisions: Receive information about automated decisions that significantly affect you

7.3 CCPA Rights (California Residents)

Under the California Consumer Privacy Act (CCPA), you have the right to:

• Know what personal information we collect and how it's used
• Access your personal information
• Request deletion of your personal information
• Opt-out of the sale of personal information
• Non-discrimination for exercising your rights
• Designate an authorized agent
• Receive your data in a portable format
• Request correction of inaccurate information

To exercise your CCPA rights:

• Call us at (469) 393-7703
• Email [email protected]
• Submit a request through our website
• Mail your request to our physical address

7.4 Additional State Privacy Rights

Residents of certain states may have additional rights:

• Virginia (VCDPA) - Right to access, correct, delete, obtain a copy, and opt out of targeted advertising
• Colorado (CPA) - Right to opt out of profiling, access, correct, delete, and data portability
• Utah (UCPA) - Right to access, delete, and opt out of sensitive data processing
• Connecticut (CTDPA) - Right to access, correct, delete, obtain a copy, and opt out of automated processing

7.5 Marketing Choices

• Opt-out of marketing emails through unsubscribe links or your account settings
• Adjust cookie preferences using our cookie banner or browser settings
• Modify advertising settings through ad network opt-out pages
• Control mobile app notifications in your device settings
• Choose communication preferences in your account
• Opt out of SMS messages by replying STOP
• Manage property alerts and updates frequency

7.6 Verification Process

To protect your privacy, we will verify your identity when you exercise your rights. We may require:

• Government-issued ID
• Proof of address
• Account credentials
• Transaction history
• Other identifying information

8. Data Retention

We store your personal information only for as long as necessary to fulfill the purposes for which it is collected, or as required by law. Once the data is no longer needed, we will securely delete or anonymize it in accordance with applicable data retention practices.

Factors we consider in determining retention periods include:

• Legal and regulatory requirements
• Industry standards and best practices
• The nature and sensitivity of the data
• Business and operational needs
• Potential risks of harm from unauthorized use or disclosure

Different categories of data may be retained for different periods based on their purpose and applicable regulations. For example, transaction records may be kept longer than marketing preferences to comply with financial and tax regulations.

9. International Data Transfers

If you are located outside of the United States, Canada, or the EEA, your personal data may be transferred to and processed in jurisdictions that do not offer the same level of protection as in your home region. We ensure such transfers are conducted using appropriate safeguards, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data processing agreements with third parties that include appropriate data protection provisions
• Binding Corporate Rules where applicable
• Other legally recognized transfer mechanisms as required by applicable regulations

When transferring data internationally, we implement technical and organizational measures to ensure ongoing protection of your personal information. You have the right to obtain information about the safeguards we have put in place by contacting our Privacy Officer.

10. Data Security

We implement appropriate security measures:

• Encryption of sensitive data in transit and at rest
• Secure data storage and transmission using industry-standard protocols
• Access controls and multi-factor authentication
• Regular security assessments and penetration testing
• Employee training and security awareness programs
• Incident response and data breach notification procedures
• Vendor security assessments
• Secure document storage and destruction
• Regular security updates and patch management
• Network monitoring and intrusion detection

While we implement these safeguards, no system is 100% secure. We encourage you to:

• Use strong, unique passwords
• Enable two-factor authentication when available
• Keep your account credentials confidential
• Monitor your account for suspicious activity
• Report security concerns promptly

11. Children's Privacy

Our services are not directed at children under the age of 16 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children without verifiable parental consent. If we learn that personal data of a child has been collected inadvertently, we will promptly take steps to delete such information.

12. Changes to This Policy

We regularly review and update this Privacy Policy to reflect changes in our practices or legal requirements. Significant updates will be communicated on our website and by email when applicable. The "Last Updated" date at the beginning of this policy indicates the latest revision.

In accordance with the California Privacy Rights Act (CPRA), we commit to reviewing this Privacy Policy at least once every 12 months and will update it as needed. During this review, we ensure that our practices continue to align with current regulations and industry best practices.

We encourage you to periodically review this policy to stay informed about how we are protecting your information.

13. Contact Information

For privacy-related inquiries:

When contacting us, please include:

• Your full name
• Contact information
• Account details (if applicable)
• Nature of your request
• State of residence

Response Time: We strive to respond to all privacy requests within 45 days. If we need more time, we will notify you in writing.

14. Real Estate Transaction Privacy

For real estate transactions, we maintain additional privacy measures:

• Confidential handling of all property and transaction details
• Secure transmission of closing documents and financial information
• Limited access to transaction details on a need-to-know basis
• Proper disposal of transaction records according to retention policies
• Confidentiality agreements with service providers and partners
• Protection of property access codes and security information
• Secure handling of keys and property access methods

During property evaluations and inspections:

• We protect photos and videos of your property
• We maintain confidentiality of property condition reports
• We secure access codes and entry information
• We coordinate with trusted inspection professionals
• We respect your privacy during property visits

15. Acceptance of Terms

By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. You also consent to our use and disclosure of your personal information as described in this policy.

If you do not agree with any terms of this Privacy Policy, please:

• Discontinue use of our services
• Do not provide us with any personal information
• Contact us to discuss your concerns

Your continued use of our services following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.

16. Communication Consent

By providing your contact information and using our services, you consent to receive communications from us. This includes:

• Text messages (SMS/MMS) about your property inquiries
• Phone calls regarding your real estate transactions
• Emails about market updates and opportunities
• Electronic notices and transaction updates
• Marketing and promotional content (with opt-out options)

Important Notes About Communications:

• Message and data rates may apply
• Consent is not required to purchase properties or services
• You can opt out at any time through these methods:
  • Text messages: Reply STOP
  • Emails: Click unsubscribe link
  • Calls: Request to be added to our Do Not Call list
  • All communications: Contact our Privacy Officer

By providing your phone number, you consent to receive calls or texts, including those made using automated technology or pre-recorded messages. You can withdraw this consent at any time.

You retain the right to withdraw your consent for receiving marketing communications at any time without affecting the processing of your personal data for other purposes.