Cookie Policy

Effective Date: March 6, 2025

Last Updated: May 14, 2025

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Cookie Information

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1. Introduction

Welcome to Starlight Realty Group ("we," "our," "us," or "Company"). This Cookie Policy explains how we use cookies and similar technologies when you visit our website, use our services, or engage with us for real estate transactions.

By accessing or using our services, you agree to the terms and conditions described in this Cookie Policy. Please read this policy carefully to understand how we handle cookies. If you do not agree with our practices, please adjust your browser settings to reject cookies or discontinue using our services.

This policy is part of our Privacy Policy, which provides more comprehensive information about how we collect, use, and protect your personal information.

2. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, mobile phone) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners.

Cookies help us:

  • Make our website function properly
  • Remember your preferences and settings
  • Understand how you use our website
  • Improve your user experience
  • Provide you with relevant, personalized content
  • Measure the effectiveness of our services and marketing

Cookies are not harmful to your devices and do not contain personal information like your name, address, phone number, or email address. However, they do collect information that can be tied to you, such as your IP address, browser type, and browsing behavior.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and maintaining your preferences. Our website cannot function properly without these cookies. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Essential cookies include:

  • Authentication cookies (to remember you're logged in)
  • Security cookies (to protect user data)
  • Session cookies (to maintain your current session)
  • CSRF tokens (to prevent cross-site request forgery)
  • Load balancing cookies (to ensure website stability)

3.2 Preference Cookies

These cookies allow the website to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

Preference cookies include:

  • Language preference cookies
  • Location cookies (to show location-specific information)
  • Customization cookies (to remember your preferences)
  • Font size and display settings
  • Recently viewed properties

3.3 Analytics and Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often. They help us understand and improve how our website works and track website performance.

Analytics cookies include:

  • Google Analytics cookies
  • Microsoft Clarity cookies
  • Page load timing cookies
  • Error monitoring cookies
  • Heat mapping cookies (to understand how users interact with our pages)
  • Session recording cookies (excluding sensitive information)
  • User behavior analysis cookies

3.4 Marketing and Advertising Cookies

These cookies are used to track visitors across websites. They are set to display targeted advertisements based on your interests and online behavior.

Marketing cookies include:

  • Google Ads cookies (remarketing, audience targeting)
  • Meta (Facebook) Pixel cookies (custom audiences, tracking)
  • LinkedIn advertising cookies (professional targeting)
  • Third-party ad network cookies
  • Conversion tracking cookies
  • Campaign performance measurement cookies

4. Third-Party Cookies and Technologies

Our website includes content and functionality provided by third parties, which may use cookies, web beacons, and similar technologies to collect information about your use of our website.

4.1 Analytics Services

We use the following analytics services:

Microsoft Clarity

  • Session recordings (excluding sensitive information)
  • Heatmaps and click analytics
  • User behavior analysis
  • Performance monitoring
  • Form interaction tracking
  • Page scroll depth analysis

Google Analytics

  • Traffic analysis and reporting
  • Demographic information
  • Interest categories
  • Cross-device tracking
  • Conversion tracking
  • Campaign performance analysis

4.2 Advertising Services

We utilize various advertising platforms:

  • Google Ads (remarketing, audience targeting)
  • Meta (Facebook) Ads (custom audiences, pixel tracking)
  • LinkedIn Advertising (professional targeting)
  • Third-party ad networks
  • Real estate marketing platforms
  • Property listing networks

4.3 Social Media Integration

Our website includes social media features, such as Facebook Like button, and widgets, such as the Share button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly.

Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

6. How to Opt-Out of Specific Cookies

6.1 Analytics Opt-Out

To opt out of Google Analytics tracking, you can:

To opt out of Microsoft Clarity tracking:

6.2 Advertising Opt-Out

You can opt out of personalized advertising through:

6.3 Mobile Device Controls

On mobile devices, you can limit advertising tracking:

  • iOS: Settings > Privacy > Tracking > Disable "Allow Apps to Request to Track"
  • Android: Settings > Google > Ads > Opt out of Ads Personalization

Please note that opting out of tracking does not mean you will stop seeing advertisements. It means that the advertisements you see may be less relevant to your interests.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will become effective when we post the revised policy on this page.

We commit to reviewing this Cookie Policy at least once every 12 months to ensure it remains accurate, comprehensive, and compliant with current regulations and best practices.

We encourage you to periodically review this page to stay informed about how we are using cookies. If we make material changes, we will notify you through a notice on our website or by email prior to the change becoming effective.

Changes to the Cookie Policy may also be accompanied by updates to our cookie consent manager to ensure you have control over how cookies are used on our site.

8. Contact Information

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

Privacy Officer

Starlight Realty Group

Email: [email protected]

Phone: (469) 393-7703

When contacting us about cookies, please include:

  • Your browser type and version
  • The type of device you are using
  • A description of the issue you're experiencing
  • Any steps you've already taken to manage cookies

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy or cookies.

9. Acceptance of This Policy

By using our website and services, you signify your acceptance of this Cookie Policy. If you do not agree to this policy, please do not use our website or services.

Your continued use of our website following the posting of changes to this policy will be deemed your acceptance of those changes.

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